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Master of Business Administration

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Department of Management Studies (MBA) is one of the finest and leading wing of GPCET. It was established in the year 2009 with a motto to promote effective management education to build corporate leaders who play a pivotal role in the present corporate world through perpetual learning & development. Department is providing the real corporate life environment through business management techniques where the students be able to enhance their conceptual, managerial and effective leadership skills to meet global competitive world. Department of Management Studies is offering specializations in the streams of  Human Resource Management, Marketing Management  and Financial Management. The department is also handling an International Journal,Asian Journal of Business Management & Technology

VISION

To provide effective management education to build corporate leaders who plays pivotal role in the present corporate world through perpetual learning & development.

MISSION

Providing the real corporate life environment through business management techniques where the students can enhance their effective leadership skills to meet global competitive world.

Board of Studies

Functionalities of Research & Development Cell

S. No. External Members Internal Members
1 Dr. T. Narayana Reddy
Asst., Professor, Dept., of MBA
Jawaharlal Nehru Technological University College of Engineering,
Ananthapuramu		 Dr.M. Giridhar Kumar
Professor & Dean-Corporate Affairs,
Dept., of MBA
G Pullaiah College of Engineering & Technology, Kurnool
2 Dr. Rajasekhar
Professor,
School of Management Studies,
HCU,
Hyderabad		 Dr. C. Naga Ganesh
Asst., Professor, Dept., of MBA
G Pullaiah College of Engineering & Technology, Kurnool
3 Dr. Lalatendu Kesari Jena
Asst., Professor,
Fellow (World HR Board),
XIMB Campus,
Bhubaneswar		 Dr. H. S. Abzal Basha
Asst., Professor, Dept., of MBA
G Pullaiah College of Engineering & Technology, Kurnool
4 Dr. Subramani Rama Krishna
R&CM Supply Program Lead,
IBM,
Chennai		 Mrs. N. Rajitha
Asst., Professor, Dept., of MBA
G Pullaiah College of Engineering & Technology, Kurnool
5 Dr. Mahendra Babu K
Assistant Professor,
H N B Garhwal University,
Uttarakhand
6 Mr. J. Ramvardhan Reddy
Working as HAOMA
Hyderabad

PO’s PEO’s PSO’s

Research & Development Activities

Program Educational Objectives (PEOs):

  • PEO 1 : Students will be able to apply logical and practical approach in decision making and function effectively as skilled management professionals who can change the environment in the business world.
  • PEO 2: Students will be able to work in multicultural and multidisciplinary teams for effective problem solving and understand the group dynamics, Leadership, Team work, Growth and sustainability of management profession.
  • PEO 3: Students will be able to pursue higher studies, start independent ventures to become entrepreneurs, thereby contributing to the fields of Education and Corporate business world.

Program Outcomes (POs)

  • PO 1: Apply knowledge of management theories and practices to solve business problems.
  • PO 2: Foster Analytical and critical thinking abilities for data-based decision making.
  • PO 3: Ability to develop Value based Leadership skills.
  • PO 4: Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of business.
  • PO 5: Ability to lead themselves and others in the achievement of organisational goals, contributing effectively to a team environment.
  • PO 6: Demonstrate abilities such as initiative taking and innovative thinking in their acts.
  • PO 7: An ability to function in multi-disciplinary teams.
  • PO 8: Enhancing entrepreneurship abilities so that the students are induced to undertake independent ventures.

Programme Specific Outcomes (PSOs)

  • PSO 1: Students shall have analytical skills applying business analysis, data management and diagnostic problem-solving skills in order to support management decision making.
  • PSO 2: Students shall have an understanding of how global competitive environment changes the business practices.

Course Description

I-SEMESTER

 

S.No Course Code Subject Name
1 B2701 Management & Organisational Behaviour
2 B2702 Business Environment & Law
3 B2703 Managerial Economics
4 B2704 Accounting for Managers
5 B2705 Statistics for Managers
6 B2706 Business Communication
7 B2707 Data Science
8 B2708 Business Communication Lab
9 B2709 Data Science Lab

 

II-SEMESTER

 

S.No Course Code Subject Name
1 B2710 Human Resource Management
2 B2711 Marketing Management
3 B2712 Business Research Methods
4 B2713 Financial Management
5 B2714 Applied Operations Research
6 B2715 Operations Management
7 B2716 Management Information System
8 B2717 Data  Analytics Lab
9 B2718 Internship

III-SEMESTER

 

S.No Course Code Subject Name
1 B2719 Business Ethics and Corporate Governance
2 B2720 Entrepreneurship Development
3 B2721 Strategic Management
4 B2722(A) Cost and Management Accounting
5 B2722(B) Strategic Management Accounting
6 B2722(C) Human Resource Planning
7 B2722(D) Human Resource Development
8 B2722(E) Product and Brand  Management
9 B2722(F) Customer Relationship Management
10 B2722(G) Advanced Database Management  Systems
11 B2722(H) System analysis and design
12 B2723(A) Security Analysis and Portfolio Management
13 B2723(B) Financial Institutions and Market Services
14 B2723(C) Compensation and Reward Management
15 B2723(D) Performance Management
16 B2723(E) Advertising and Sales Promotion Management
17 B2723(F) Integrated Marketing Communications
18 B2723(G) Data Mining for Business Intelligence
19 B2723(H) Business Analytics
20 B2724(A) Banking and Financial Services Management
21 B2724(B) Risk Management and Insurance
22 B2724(C) Strategic Human Resource Management
23 B2724(D) Organizational Theory, Design and Development
24 B2724(E) Consumer Behaviour
25 B2724(F) Retail Management
26 B2724(G) Enterprise Resource Planning
27 B2724(H) Decision Support Systems
28 B2725(A) Corporate Finance
29 B2725(B) Labour Laws and Legislations
30 B2725(C) Rural Marketing
31 B2725(D) Software Project Management Quality
32 B2725(E) MOOCs

 

IV-SEMESTER

 

S.No Course Code Subject Name
1 B2726 International Business Management
2 B2727 E-Business
3 B2728(A) International Financial Management
4 B2728(B) Financial Derivatives
5 B2728(C) Global Human Resource Management
6 B2728(D) Knowledge Management
7 B2728(E) International Marketing
8 B2728(F) Digital Marketing
9 B2728(G) Intellectual Property Rights
10 B2728(H) Supply Chain Management
11 B2729(A) International Trade Finance
12 B2729(B) Corporate Taxation & Financial Planning
13 B2729(C) Employee Empowerment
14 B2729(D) Industrial Relations and Labour Welfare
15 B2729(E) Services Marketing
16 B2729(F) Sales and Distribution Management
17 B2729(G) Corporate Information Management
18 B2729(H) Information Systems, Control and Audit
19 B2730 Project WORK

 

 

Resources

Resources

I MBA – I Semester:

S. No. Subject Code Subject Name
1 17E00101 Management & organisation behaviour
2 17E00102 Business Environment & Law
3 17E00103 Managerial  Economics
4 17E00104 Financial Accounting for Managers
5 17E00105 Statistics for Managers
6 17E00106 Management Information System
7 17E00107 Information Technology  for Managers
8 17E00108 Communication Lab
9 17E00109 Data Analytics Lab

I MBA – II Semester:

S. No. Subject Code Subject Name
1 17E00201 Human resource management
2 17E00202 Marketing Management
3 17E00203 Business Research Methods
4 17E00204 Financial Mangement
5 17E00205 Operations Research
6 17E00206 Operations Management
7 17E00207 Business communication
8 17E00208 Business Analytics Lab
9 17E00209 Business Communication Lab

II MBA – I Semester:

S. No. Subject Code Subject Name
1 14E00301 Business ethics and corporate governance
2 14E00302 Legal Aspects of Business
3 14E00303 Entrepreneurship development
4 14E00305 Product and brand management
5 14E00306 Human resource planning
6 14E00308 Financial institutions, markets and services
7 14E00310 Training and development
8 14E00312 Investment and portfolio management
9 14E00314 Performance management
10 14E00316 Risk management and insurance
11 14E00317 Advertising and sales promotion management
12 14E00320 Business Simulation Lab
13 14E00321 Human Values and Professional Ethics

II MBA – II Semester:

S. No. Subject Code Subject Name
1 14E00401 Strategic management
2 14E00402 Green Business Management
3 14E00404 Services marketing
4 14E00405 Organization development
5 14E00407 International financial management
6 14E00409 Global human resource management
7 14E00411 Seminar
8 14E00412 Project work

Events

Activities

 AY 2019-2020

S. No Date Activities
1 11th March, 2020 Market Mantra
2 30th January, 2020 One Day Workshop on Data Analysis Using SPSS
3 23rd & 24th December, 2019 Two-Day Workshop on Data Science
4 12th December, 2019 One Day Workshop on Research Methodology
5 26th November, 2019 Guest Lecture on “ Benchmarking in Career and Life”
6 15th July, 2019 Picture & Management

 

AY 2018-2019

S. No Date Activities
1 20-08-2018 Orientation Day
2 03-11-2018 & 05-11-2018 Industrial Visit
3 07-08-2018 Seminar on Entrepreneurship Development
4 21-12-2018 Scholarship
5 17-12-2018 to 22-12-2018 One Week Training on Employability Skills
6 06-02-2019 You Can Win
7 18-02-2019 Logo Lokam
8 06-03-2019 Vyakthithva
9 22-03-2019 and 23-03-2019 Conduct of National level Symposium Kurukshetra2K19

 

AY 2017-2018

S. No Date Activities
1 24-08-2018 Yoga
2 04-03-2018 Kurkshetra 2018
3 06-03-2018 Logo Lokam
4 06-03-2018 Market Mantra
5 01-03-2018 Eenadu Workshop
6 05-09-2017 Guru Utsav
7 01-09-2017 B-Quiz
8 05-09-2017 Guru-Utsav
9 19-08-2017 My state
10 07-08-2017 You can WIN
11 14-10-2017 Guest lecture Vivek Gupta
12 14-10-2017 Picture & Management
13 6-11-2017 REPORT ON PORTFOLIO
14 16-02-2018 One Day Workshop on Soft Skills
15 06-03-2018 Market Mantra
16 06-03-2018 Market Mantra
17 14-03-2018 Lgo Lokam

 

AY 2016-2017

S. No Date Activities
1 18-03-2017 Visit to Ambika Shishu Kendra
2 04-03-2017 Kurukshetra-2K17
3 07-03-2017 Budget talk
4 01-02-2017 to 03-02-2017 Heart fullness Through Meditation
5 05-10-2016 Dream Venture
6 01-10-2016 Book Review
7 16-09-2016 Portfolio Construction
8 03-09-2016 Guru Utsav
9 19-08-2016 Orientation Day
10 11-08-2016 Freedom Fighters
11 03-08-2016 Picture and Management
12 26-07-2016 Bizz Mavins

 

AY 2015-2016

S. No Date Activities
1 05-03-2016 Kurukshetra
2 09-02-2016 Mega Brand Awareness
3  04-11-2015 Picture and Management
4 16-10-2015 Portfolio Construction
5 19-09-2015 Successful stories of Entrepreneurs
6 12-09-2015 Bluefin

 

AY 2014-2015

S. No Date Activities
1 08-04-2015 Presentation with Practical Exposure
2 21-02-2015 1st International Conference on Emerging Trends in Management
3 05-11-2014 Public Speaking Skills
4 1-11-2014 LPG
5 20-10-2014 Personality Development
6 15-10-2014 Induction Class
7 11-07-2014 Seminar-India Growth Story Issues & Concern
8 28-06-2014 One Day Workshop On Global Financial Crisis
9 27-06-2014 One Day Workshop On Business Environment

 

AY 2013-2014

S. No Date Activities
1 21-02-2014 Student Workshop On Retailing Sector
2 07-02-2014 Personality Development Programme
3 30-12-2013 One Day Workshop On NBFC certification
4 27-12-2013 Product Mix Exhibition
5 11-12-2013 Orientation Day

 

AY 2012-2013

S. No Date Activities
1 05/03/2013 Mock B-Quiz for Kurukshetra2013
2 15/03/2013 Mock Parignata for Kurukshetra2013
3 18/03/2013 Mock Vyuha for Kurukshetra, 2013
4 06/04/2013 Kurukshetra, 2013
5 22/06/2013 Industrial Visit, JSW Cement.
6 25/06/2013 Farwell to seniors
7 19/07/2013 Seminar on Rupee Depreciation-Implications for Indian Economy
8 14/02/2012 Case presentations(Strategic Management)
9 15/02/2012 Case presentations(International Business)
10 16/02/2012 Case presentations(OD & IHRM)
11 17/02/2012 Case presentations(IFM & SM)
12 21/03/2012 Picture & Management
13 29/03/2012 Psychology test (Serial reproduction)
14 05/06/2012 Stock Market Game (Finance)
15 19/06/2012 Debate & Group discussions
16 10/07/2012 Picture & Management (Movies & PPT’S)
17 24/07/2012 Team Work & Story
18 31/07/2012 Pyramid Problem
19 4/09/2012 Who is a leader Rama/Hanuman – A Talk
20 18/09/2012 Ideas of Mega Brand Awareness and forming teams
21 29/09/2012 Mega Brand Awareness Inaugural function
22 28/09/2012 Awareness of the Brands
23 01/11/2012 MBA Orientation
24 13/11/2012 Dos and Don’ts of Group
25 20/11/2012 Group Discussion on Changing face of retailing
26 27/11/2012 Generation of Ad Fest Ideas.
27 07/12/12 Ad-Fest 2013
28 12/12/12 Freshers day
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